Digital Business -9

SEO

On Monday we gave a lecture by Mecrcy Mania Who is former student in Laurea. And she is student in Lappeenranta University of Technology. She work for digital marketing and sales manager. She explained how you attract the right target group and how you get more traffic to your website. In her opinion, it is important to be able to accurately describe the target of your blog . She talked about SEO that was the main point of her lecture. SEO means serch engine optimization. SEO is the process of improving your website to attract more visitors. This can be divided into onsite and offsite SEO. Onsite SEO is on-page like tags, titles and the content itself. Offsite SEO consists out of the inbound links on highly respected external websites as well as Social Media.

Tweeter

Monday's another lecturer was Vesa Robertsson, CEO at Linked by Music. He told us about the use of Twitter and the benefits of the service for both private and corporate use. The main advantages are that Twitter is free, you can follow anyone, and it reaches huge masses without knowing people personally. Already a lot of people use Tweeter.

To get the best out of Twitter:

• Tweet regulary, reTweet Tweets you find interesting and relevant

• Repost to other user's Tweets and use hashtags to gain visibility.

• You can create public or private lists to manage users.

• Create account for colleagues etc. Even if they don't manage them themselves.

• Follow different hashtags with different acccounts.

• Cross Tweet and like each others → Much more visibility.

• Use for example "TweetDeck" to manage multiple account on one page.

• Unfollow them who don't follow back.

• Just make it active!