Digital Business -2

Task Week !!!!!!!

Task -1

SSM

A person concerned the SSM company gave a lecture. It was very interesting lecture for me. Because there is no company like SSM in South Korea. SSM is distributor of direct mail which distributes a billion papers, adverts, catalogues, official notifications and other printed media. Their channel is direct mail. They said it is more effective than other media channels. But In South Korea we don't need direct mail because almost cities in my country are densely populated areas and Korea's IT has developed so far. So I think direct mail will soon disappear in South Korea. For this reason SSM made me interested in this business. The strongest factor behind SSM's success is that their channel is direct mail-based. But in my opinion the more digital environment develops the more people prefer something on mobile. Because there is no time and places limit. SSM has to spend a lot of time to deliver direct mail. On the other hand consumers can approach information easily. They don't need to spend much time. Direct mail might be effective but not efficient at least from an economic stand point.

Task -2

Espa

We offered 3 solutions.

1. Make the best use of Snapchat and Youtube.

Because these applications make players connect with fans.

2. Personalized video message.

When customers buy supporters's card they will get a

personal video greeting. This is a fun and pretty new way to

gain some publicity.

3. Sell Team calendars

Cost is around 20 euros. If customers have supporter card they could have a discount.

calendar photo

Actually I didn't give my team help....I apologize my team.

Task -3

Freshman party

Yeah!! This task was really fun.

We are 'FANTASTIC 4-TEEN' !! AMAZING!!!

We were wearing team T-shirts and overalls, singing our song. We had to finish 15 tasks. Tasks were scattered 15 places in Helsinki. Finishing all tasks took 5 hours. It had a fun but makes us too tired. And then we enjoyed club party.